I have been talking about the idea of long tail keywords. However, you may be curious about how you can discover these long tail keywords.
In fact, there are various ways for you to discover these keywords. One of the way is to discover them from your own website.
You can do this with hittail. The idea behind is that the traffic from search engines to your website will be tracked. And you will know what people search to reach your website. This implies that the long tail keyword is already in your website and there are some real people who are trying to search for that.
As a result, you can try to optimize for that long tail so that you can capture more visitors to your website.
You can use the services of hittail for free. It can be adequate for most websites. However, if you want to have more detailed reports, you may probably need to go for the paid option.
You can learn more about hittail from the official website http://www.hittail.com/
Defining Your Targeted Keywords, and Targeted Audience
Many webmasters will try to optimize the websites themselves. This can be very good in a way that the webmasters should know their websites very well. No one knows that better then the webmasters.
However, some webmasters, especially for some newbies, may make a very serious mistake. They may have read thousands of $97 ebooks and learn a lot about SEO. However, sometimes they will just be too greedy. They do not try to optimize for the themes of the websites instead they try to optimize for some more general terms.
For example, if you have a website on WWII, you may probably try to optimize for"World War II History" instead of "History". I bet that most newbies will try to optimize for the latter, which is a) more difficult to get a good ranking and b) not targeted enough.
Taking the above example again, if you are optimizing for "World War II History", your targeted audience will be people who want to get more information on WWII. And they will get what they want when they visit your websites. However, if you optimize for "History", people who want information on Japanese History may also visit your website. Of course you may say that a unique visit is a unique visit and it can still be beneficial even if they are not searching for what you can provide.
This is right and wrong. It is true that a visit is a visit. However, since you put the effort for the general "History" in the above case the exact term "World War II History" may not be well optimize. And in this way you may indeed losing some visits to your website.
And the most imporatant thing is: When you are optimizing for the more exact terms, you are also optimizing for the more general term. And when time goes by, it can also find a place in the search results, for your more general term.
However, some webmasters, especially for some newbies, may make a very serious mistake. They may have read thousands of $97 ebooks and learn a lot about SEO. However, sometimes they will just be too greedy. They do not try to optimize for the themes of the websites instead they try to optimize for some more general terms.
For example, if you have a website on WWII, you may probably try to optimize for"World War II History" instead of "History". I bet that most newbies will try to optimize for the latter, which is a) more difficult to get a good ranking and b) not targeted enough.
Taking the above example again, if you are optimizing for "World War II History", your targeted audience will be people who want to get more information on WWII. And they will get what they want when they visit your websites. However, if you optimize for "History", people who want information on Japanese History may also visit your website. Of course you may say that a unique visit is a unique visit and it can still be beneficial even if they are not searching for what you can provide.
This is right and wrong. It is true that a visit is a visit. However, since you put the effort for the general "History" in the above case the exact term "World War II History" may not be well optimize. And in this way you may indeed losing some visits to your website.
And the most imporatant thing is: When you are optimizing for the more exact terms, you are also optimizing for the more general term. And when time goes by, it can also find a place in the search results, for your more general term.
Basics of Email Marketing
Most Marketers will agree that email marketing is one of the best ways to promote your products and make money online. However, you can imagine when people open the inboxes there will be tons of emails and they may not have the time to read all emails. The worst case will be that they just delete the emails which are not relevant. As a result, you will need to send your email with care.
This first thing is that you should try to build your own targeted opt-in email marketing safelist. You should never just buy an email list and use it, even if it is a legal one.
After you have built your targeted opt-in email marketing safelist, it is the turn of the actual email, you need to pay extra attention to the title. Most marketers will spend a lot of time on the content of the email but they will just forget the title. In fact, the title is as important as the content, since the subscribers will decide whether to go on reading or not buy skimming the titles.
Considering the contents of your emails. Basically you have two types of contents. You may send promotion letters to the subscribers or you can also send them some useful contents. Sometimes you will send a mix of the two. You should try to send your subscribers all these three of emails. One day you may send them some useful contents. This is important since this can help to ensure them to continue to read your emails in the future. And the other day you will send them promotion letters.
No matter what kind of contents you are sending, you should try to keep it brief, short and to the point. This is because your subscribers who subscribed to your targeted opt-in email marketing safelistmay not have the patience to read a long email!
This first thing is that you should try to build your own targeted opt-in email marketing safelist. You should never just buy an email list and use it, even if it is a legal one.
After you have built your targeted opt-in email marketing safelist, it is the turn of the actual email, you need to pay extra attention to the title. Most marketers will spend a lot of time on the content of the email but they will just forget the title. In fact, the title is as important as the content, since the subscribers will decide whether to go on reading or not buy skimming the titles.
Considering the contents of your emails. Basically you have two types of contents. You may send promotion letters to the subscribers or you can also send them some useful contents. Sometimes you will send a mix of the two. You should try to send your subscribers all these three of emails. One day you may send them some useful contents. This is important since this can help to ensure them to continue to read your emails in the future. And the other day you will send them promotion letters.
No matter what kind of contents you are sending, you should try to keep it brief, short and to the point. This is because your subscribers who subscribed to your targeted opt-in email marketing safelistmay not have the patience to read a long email!
Paid Survey and Make Money Online
Nowadays there are a lot of different website which recruit people to do paid survey online. It is very true that some companies would like to get opinions of the public on say their products. And this is why they will pay people to do surveys. And the research conducted by these companies, or marketers, are sometimes international since there are products which are sold all over the world.
If you are planning to make money online from doing paid surveys, here are some tips for you:
With all these tips in mind you should be able to make some money from paid surveys.
If you are planning to make money online from doing paid surveys, here are some tips for you:
- Join at least five paid survey programs.
- Be true to yourself. Do try to provide fake information just because you want to make more money.
- Be committed. You will need to spend say an hour everyday to complete some survey so that you will be able to have steady income.
- Check your junk mail box. The emails from the survey sites may fall into the junk mail box. You may choose to put them to the safe list so that you won't miss any chance of completing surveys.
- Do not join programs which require you to pay before you join. This is important to avoid scams.
With all these tips in mind you should be able to make some money from paid surveys.
Keyword Research - Things you need to do before you write your contents
I always hold a view that if you are writing for a certain topic it will be naturally optimized. In fact I am still hold this view. However, you need to find a topic to write for your niche though. In this case keyword research will be very important.
By conducting keyword research, you are trying to find:
It will be very difficult to get high ranking for extremely competitive keyword and the above two points become very crucial. To be more specific, long tail keywords are usually easier to optimize for.
Normally, long tail keywords contains three or more words. Taking "office supplies" for example, a long tail of it will be "local office supplies in New York City". From this you should be able to figure out that the chance of getting a high ranking for the long tail key words should be a lot higher. Of course you may have fewer clicks to your site even if you get thr first place in Google. However, since it is highly target, the conversions can probably be very high with the long tail keyword.
By conducting keyword research, you are trying to find:
- Keywords that are of lower competitions
- Keywords that are of high search volume
It will be very difficult to get high ranking for extremely competitive keyword and the above two points become very crucial. To be more specific, long tail keywords are usually easier to optimize for.
Normally, long tail keywords contains three or more words. Taking "office supplies" for example, a long tail of it will be "local office supplies in New York City". From this you should be able to figure out that the chance of getting a high ranking for the long tail key words should be a lot higher. Of course you may have fewer clicks to your site even if you get thr first place in Google. However, since it is highly target, the conversions can probably be very high with the long tail keyword.
How Do You Design a Killer Landing Page?
I was talking about if you will need a landing page in the previous entry. The question is: How do you design it if you decide to create one. In fact, the key of creating a successful landing page is to test and tweak.
I just read an eBook on creating landing page. It defines the different steps when making the landing page. These six steps are
You can grab this free ebook from http://www.plurapage.com/ISBasics/
I just read an eBook on creating landing page. It defines the different steps when making the landing page. These six steps are
- Conversion Defination
- Selecting URLs and Hosting
- Demographic Research
- Graphic Elements, Layout and Form Design
- Copywriting
- Testing and tweaking
You can grab this free ebook from http://www.plurapage.com/ISBasics/
Landing Page - Do you need it?
A lot of affiliate marketers make use of landing pages to help to promote the products. A landing page is a web page you will use to presell the products you are going to promote.
In fact you may not really need a lading pages if you are managed to promote your affiliate links directly. However, if you are trying to promote your affiliate links directly on PPC system like the AdWords, the system many eventually filter out your links. In this case you will need a landing page since by doing that you link will not be filter out.
Besides, if you are going to do article marketing, some directories such as ezinarticles.com do not allow affiliate links and also in this case you will need to create a content page.
However, if you are just starting to test the effectiveness of certain keywords in Adwords, you may just use FRAME to mask your affilaite link for the moment and do the test first. Then you can decide how you do the landing page after your test.
In fact you may not really need a lading pages if you are managed to promote your affiliate links directly. However, if you are trying to promote your affiliate links directly on PPC system like the AdWords, the system many eventually filter out your links. In this case you will need a landing page since by doing that you link will not be filter out.
Besides, if you are going to do article marketing, some directories such as ezinarticles.com do not allow affiliate links and also in this case you will need to create a content page.
However, if you are just starting to test the effectiveness of certain keywords in Adwords, you may just use FRAME to mask your affilaite link for the moment and do the test first. Then you can decide how you do the landing page after your test.
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