A lot of affiliate marketers make use of landing pages to help to promote the products. A landing page is a web page you will use to presell the products you are going to promote.
In fact you may not really need a lading pages if you are managed to promote your affiliate links directly. However, if you are trying to promote your affiliate links directly on PPC system like the AdWords, the system many eventually filter out your links. In this case you will need a landing page since by doing that you link will not be filter out.
Besides, if you are going to do article marketing, some directories such as ezinarticles.com do not allow affiliate links and also in this case you will need to create a content page.
However, if you are just starting to test the effectiveness of certain keywords in Adwords, you may just use FRAME to mask your affilaite link for the moment and do the test first. Then you can decide how you do the landing page after your test.
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