One of the ways to gain link popularity is to submit your website to directories. There are a lot of different directories out there, some are paid and some are free.
For the free directories, some of them may require you to put a reciprocal link to their directories while some will not. My suggestion is to submit to directories which do not require reciprocal link unless your website is related to issues like directory submissions.
To submit to the directories, you will need to write titles, descriptions and may be keywords for your websites. It is better to have some variations of them since the search engines will love variations.
Besides, the directories may require you to give them email address. This may lead to a lot of spam email. You can create an email account which is for submission so that your main email accounts will not be "attacked" by the spam emails due to the directory submissions. There is also a view that the chance of getting approval will be higher if the email you submit is of the same domain name of your website. In fact it is not verified but I think it will do you no harm if you can have such an email address.
It will not be easy to find all these free directories. Luckily you can get lists of these directories from:
http://info.vilesilencer.com/
and
http://www.directorycritic.com/
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