How Do You Design a Killer Landing Page?

I was talking about if you will need a landing page in the previous entry. The question is: How do you design it if you decide to create one. In fact, the key of creating a successful landing page is to test and tweak.

I just read an eBook on creating landing page. It defines the different steps when making the landing page. These six steps are

1. Conversion Defination


2. Selecting URLs and Hosting


3. Demographic Research


4. Graphic Elements, Layout and Form Design


5. Copywriting


6. Testing and tweaking

This eBook also talks about some mistakes marketers will make when creating the landing page. Though I think some parts of this ebook is too general and it will be perfect if there can be more examples and illustrations (As a matter of fact it is a trial version of the paid ebook). But I still think it is worth taking this free copy and read it.

You can grab this free ebook from http://www.plurapage.com/ISBasics/

Landing Page - Do you need it?

A lot of affiliate marketers make use of landing pages to help to promote the products. A landing page is a web page you will use to presell the products you are going to promote.

In fact you may not really need a lading pages if you are managed to promote your affiliate links directly. However, if you are trying to promote your affiliate links directly on PPC system like the AdWords, the system many eventually filter out your links. In this case you will need a landing page since by doing that you link will not be filter out.

Besides, if you are going to do article marketing, some directories such as ezinarticles.com do not allow affiliate links and also in this case you will need to create a content page.

However, if you are just starting to test the effectiveness of certain keywords in Adwords, you may just use FRAME to mask your affilaite link for the moment and do the test first. Then you can decide how you do the landing page after your test.