I was talking about if you
will need a landing page in the previous entry. The question is: How do you design it if you decide to create one. In fact, the key of creating a successful landing page is to test and tweak.
I just read an eBook on creating landing page. It defines the different steps when making the landing page. These six steps are
- Conversion Defination
- Selecting URLs and Hosting
- Demographic Research
- Graphic Elements, Layout and Form Design
- Copywriting
- Testing and tweaking
This eBook also talks about some mistakes marketers will make when creating the landing page. Though I think some parts of this ebook is too general and it will be perfect if there can be more examples and illustrations (As a matter of fact it is a trial version of the paid ebook). But I still think it is worth taking this free copy and read it.
You can grab this free ebook from
http://www.plurapage.com/ISBasics/
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