I have just gone through an article titled "Intense Relevance". It is about the contents of a website. It suggests that search engines is becoming smarter and we should now create the contents for real human beings.
Besides, it also suggests we should define the target audience for a particular website. It means that it will focus on a certain topic so that the website will not be diluted.
I think this is totally in line with my thought about copywriting of a website. We do not create a website for search engine. We are creating a website for human beings. Even if you want to make money with your website, who is going to pay you are human beings. It will be pointless to create a website barely for search engine.
Of course there are also something I do not totally agree with the author. In the article, it is also suggested we do not need to care too much about PageRank and link popularity. The backlinks will grow naturally if you provide fresh and unique contents. However, my opinion is that you cannot just make the website and wait for the results, you need to promote it anyway. You still need to do some link building work. However, you can treat the link building work as a way to build up traffic but not PR. And in this way your PR should be built up naturally.
I will suggest you to read this interesting and fruitful article from:
http://www.copywritingexperts.co.uk/latest-seo-developments
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