Keyword Research - Things you need to do before you write your contents

I always hold a view that if you are writing for a certain topic it will be naturally optimized. In fact I am still hold this view. However, you need to find a topic to write for your niche though. In this case keyword research will be very important.

By conducting keyword research, you are trying to find:

• Keywords that are of lower competitions


• Keywords that are of high search volume

It will be very difficult to get high ranking for extremely competitive keyword and the above two points become very crucial. To be more specific, long tail keywords are usually easier to optimize for.

Normally, long tail keywords contains three or more words. Taking "office supplies" for example, a long tail of it will be "local office supplies in New York City". From this you should be able to figure out that the chance of getting a high ranking for the long tail key words should be a lot higher. Of course you may have fewer clicks to your site even if you get thr first place in Google. However, since it is highly target, the conversions can probably be very high with the long tail keyword.